Most of these “Leadership Proverbs” I’ve just picked up, absorbed and imbibed by some process of osmosis along the way and don’t know exactly whom they originated from. But when I know I’ll make reference, and when I don’t it’s not that I’m ungrateful or that I want to appear like a genius. It’s genuinely that I can’t remember. So if I’ve flogged something from you let me know and I’ll happily acknowledge it. This insight is definitely courtesy of Tim Hawkins.
What you use to bring them you’ll have to use to keep them
People come to your events and environments for all kinds of reasons. And we don’t really have much, or any, control over why people come to the things we put on. People come for their own reasons. But we do have control over our own plans and purposes.
If our plan is to draw people in with free ice-cream, and if people come because we hand out free ice-cream, then what will happen when the ice-cream stops? The people coming for free ice-cream will stop coming.
If our plan is to draw people in with an awesome band, and if people come to see the awesome band, what will happen next time when the band isn’t there? The people coming for the free band won’t come back.
If the plan is to draw people in by having an outing to go ten pin bowling, and people come to go bowling, what will happen next time when we’re not going bowling? Those who came to go bowling won’t come back. Or if the plan is to have heaps of meat to cut up and BBQ, what happens next time when there’s no meat and BBQs?
What you use to bring them is what you’ll need to use to keep them.
If you’re planning to have free ice-cream every week then they’ll keep coming back. If the band’s there every week then they’ll keep coming back. Whatever you are using to bring them you’ll need to use to keep them. And so long as whatever you’re actively using to bring people in is going to be there each time then you are on track to keeping the people coming back. Of course it’s not guaranteed that they’ll keep coming back, but you’re program is set up to work along with your best intentions and not against them.